Saturday, 21 October, 2017

BYU lifts decades-long ban on caffeinated soft drink sales

It will take a longer time before BYU changes its fountain equipment. Source Shutterstock It will take a longer time before BYU changes its fountain equipment. Source Shutterstock
Madeline Patrick | 24 September, 2017, 00:34

Brigham Young University announced Thursday that it will start to sell caffeinated soft drinks on campus. While students there toast with cans of cola, sodas are still hard to come by at BYU's Idaho campus.

Students at the Mormon university pushed to get caffeinated soft drinks sold on campus, reported the Associated Press.

The Statesman reports that while the Utah campus can cash in on sales of soft drinks at sporting events at the school, the Rexburg campus doesn't have athletic programs and the economic incentive isn't there.

"It will be on campus today", BYU spokeswoman Carri Jenkins said. Highly caffeinated energy drinks will not be allowed. "The Church's health guidelines prohibit alcoholic drinks, smoking or chewing of tobacco, and "hot drinks" - taught by Church leaders to refer specifically to tea and coffee". "It's been a big game changer, even just day one", said Mckay Murphy, a junior statistics major from Springville, Utah.

BYU's soft-drink contract is with Coca-Cola.

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That led to some on campus petitioning for caffeination.

Mormons are encouraged to maintain a healthy lifestyle, but it was a long-held misunderstanding that the faithful were barred from consuming caffeine. Employees don shirts that say, "I'm a caffeine dealer".

Amber Whiteley said she used to get nasty looks when she brought Mountain Dew to campus when she was a BYU student almost a decade ago.

The paper describes a trend where "dependence on caffeine consumption has become a humble bragging topic among college students in the LDS culture", and that "most students know of a friend or have heard a story of the person who hides a Diet Coke in her purse in the back of a sacrament meeting".

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