Wednesday, 28 June, 2017

Fox News drops 'Fair and Balanced' slogan

Sean Hannity, who hosts a nightly 10pm show remains one of the few links to the Ailes era at Fox News Sean Hannity, who hosts a nightly 10pm show remains one of the few links to the Ailes era at Fox News
Madeline Patrick | 15 June, 2017, 02:24

Fox News has abandoned the slogan "Fair & Balanced", a mainstay of the network for almost 20 years, to distance itself from founding CEO Roger Ailes.

The catchphrase, coined by late Fox founder Roger Ailes, has been used at Fox since its founding in 1996.

When Ailes started Fox News over 20 years ago, he made his employees undergo seminars whose central theme was 'fair and balanced, ' according to NY.

Ailes died on May 18 at the age of 77. The motto was an invention of late founder/chairman Roger Ailes, who resigned a year ago after a series of sexual-harassment allegations. Ailes stepped down shortly after, but the network could not shake allegations of a hostile work environment.

A Fox News spokesperson confirmed that the network hadn't used the slogan in marketing or on-air promotions since August but said "the shift has nothing to do with programming or editorial decisions".

Bobbi Brown's ex-partner Nick Gordon arrested on domestic battery charges
But the medical examiner couldn't determine if she killed herself, if someone else killed her or if her death was accidental. Officials say Nick Gordon was taken into custody in Sanford , Florida , on Saturday.

According to an insider familiar with the tagline change - which occurred almost a year ago without public notice - the slogan will be used in promotional materials, but won't affect the network's editorial stance or mission.

In other words, it isn't that Fox News changed its mind about "Fair & Balanced". Claudia Tenney's (R) office was sent an email with the subject line "one down, 216 to go", apparently a reference to the 217 representatives who voted to repeal the Affordable Care Act, Spectrum News reports. Another executive explained that the tagline was "too closely associated with Roger".

The slogan was recognised across America.

One part of that transformation, evidently, is changing Fox News's mantra.

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