Monday, 24 April, 2017

YouTube will only allow creators to monetize once they hit 10000 views

YouTube Now Requires Partners to Have At Least 10000 Channel Views Before They Get Paid YouTube channels must now hit 10K views to start earning ad revenue
Javier Burns | 15 April, 2017, 12:27

Any current members of the YouTube Partner Program that have channels with under 10,000 total views won't see their revenue affected by the change.

Qingzhen Chen, senior analyst for advertising research from IHS, said it would not be hard for most channel creators to get 10,000 views from a global audience of more than one billion users.

Ariel Bardin, YouTube's VP of product management, wrote in a blog post that "This new threshold gives us enough information to determine the validity of a channel".

Since 5 years Youtube has allowed all video creators to apply to run ads on their videos, and many typically were approved. If you've ever searched for a viral video on the site and found countless identical copies - those are the people YouTube doesn't want to reward with ad money.

At the time of the launch YouTube was already one of the biggest companies in the world, certainly the largest in terms of user-generated content. YouTube released a statement a few days ago, saying that there will be a review process for new creators who apply to be in the YouTube Partner Program. Ads will then be served against the channel's content.

It's important to note that it is channels that have to reach the 10,000 view target, not individual videos - something that YouTube believes should be easily achieved.

Trump reverses himself on NATO, China, Russia and more
"I think he fundamentally doesn't understand the nature of the Russia-China relationship", she said, describing it as pragmatic. Recently, the United States has seen a considerable increase in the lack of worldwide support.

Video creators who wanted to monetise content on YouTube could do it through advertisements, paid subscriptions and merchandise.

The new change to YouTube comes as it looks for additional ways to protect users' original content.

Recently, the company faced a significant backlash when it displayed ads from its partners on videos that contain racists and other objectionable content.

But a YouTube spokesperson said the platform has been working on revamping the Partner Program since November of 2016.

YouTube is seriously taking steps to investigate how business is done on its platform.

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